American Wine Society
National Conference Logos
The Client's Roots
Each year, the American Wine Society hosts a national conference in a new location around the states. We have also designed their official company logo as part of their 2019 rebrand, as well as their sister company, the AWS Education Foundation. You can view the rest of the brand here.
Project Goals
How the Business Bloomed
Create a conference logo based off of the location, highlights of the area, and mix in wine themes. It must work in color, black and white so it can be etched into glass and produced on a variety of marketing items, some as small as a corkscrew. The main company logo must be simple, recognizable, and also be able to be produced in a variety of sizes.
Each year the AWS has a fun and recognizable logo to honor that year's location. It is produced on wine glasses, pins, corkscrews, and tote bags that each guest can cherish for years to come.