American Wine Society
The Client's Roots
Operating as a non-profit, the American Wine Society is the oldest and largest consumer-based wine education organization in North America.
Initially, they challenged us to create a re-brand that was more welcoming and appealed to a younger wine consumer, while staying true to its fifty year history and values. Through years of building a trustworthy relationship, we now handle most of their creative needs, including the design of their quarterly members magazine, The AWS Wine Journal.
How the Business Bloomed
The society now has a professional and modern brand that looks less intimidating to a younger wine consumer and differentiates them from other wine society's by its longevity and growth; thus, increasing membership rates and industry leader participation. Through the design of all other marketing materials, their entire brand showcases a cohesive, professional look.