The Client's Roots
Sister company to Sotrio Vineyards and Winery, owners of a brand new vineyard in Ronda, NC, Bill and Teresa Piastuch added a micro-brewery inside their tasting room, run my their daughter and brewmaster Jamie. This brand is fun, quirky, and has an enchanted forest theme, reflective of their property grounds that are filled with curious wildlife, mushrooms and briars, and streams.
Project Goals
How the Business Bloomed
Since the brewery is located inside the winery and is a sister brand, we needed to create a brand that is independent, but mimicked the winery colors for a solid connection. Create a logo that reflected Jamies' vision of a rabbit in a briar. The logo must be able to be produced in a variety of sizes and translate to 1 color easily. The rest of the marketing material should reflect the overall theme of enchanted forest and mushrooms, with the initial label being really fun looking and include a space to hand write the varietals.
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We created the logo to highlight curious rabbit surrounded by hops under the moon- all inspired by their property that has the best views of a full moon. The initial label is bright and funky and is a true replica of their surroundings. The brewery officially opened in June and offers eight rotating craft beers, ith much more coming in time. You can check out their full website here.