American Wine Society
The Client's Roots
Operating separately from its parent the American Wine Society, the American Wine Society Educational Foundation aids in helping graduate students pursuing a degree in the wine industry by providing financial resources such as scholarships and grants.
How the Business Bloomed
They challenged us to create a re-brand that reflected their parent society, the American Wine Society, while encompassing an educational feel to reflect their mission.
The society now has a professional and modern brand that reflects their parent society, but distinguishes them as a separate entity that focuses on education.